You need a website.
It should be lightning fast
Because let’s face it, nobody has any patience any more. If your visitors have to wait around for page content to load, it won’t get read. In fact, you’ve probably scrolled past this bit by now and I’m writing it for nothing.
It should play by SEO rules
Your content will do the lion’s share of SEO work, but your website should be built with the proper foundations in place. Google and AI search should be able to find, recognise, and value what you’re putting out there.
Webflow (my website builder of choice) prioritises speed, structure, and accessibility.
It should reflect your brand and deliver your message
Your brand goes far deeper than just visuals. And because your website is often the most public expression of your brand, it should reflect the whole picture. How your site behaves, the personality it expresses, the tone of the content, the way people feel when they use it… all of these things contribute to brand perception.
It should delight and engage users
Whatever your core business, why not use your website to demonstrate some craft? Elevate what you’re trying to communicate with motion, colour, and give it some space to show off.
I’ve worked with
“Ian has the admirable ability to be rather excellent at everything he turns his hand to. Whether that’s as a talented designer, illustrator, general creative, being a key part of a marketing team, growing a translation programme to hundreds of volunteer contributors and tens of thousands of translations, charismatically interviewing designers for YouTube, or teaching people all manner of creative skills. I could go on all day.”
“Ian has the admirable ability to be rather excellent at everything he turns his hand to. Whether that’s as a talented designer, illustrator, general creative, being a key part of a marketing team, growing a translation programme to hundreds of volunteer contributors and tens of thousands of translations, charismatically interviewing designers for YouTube, or teaching people all manner of creative skills. I could go on all day.”
