Velocamp Mallorca cycle camps
Velocamp offer fully supported cycling adventures with structured daily coaching in the heart of Mallorca (on some of my favourite roads too).
The visual brand is tight, versatile, and the chain links are a simple but clear suggestion that it’s all about cycling.
During ideation I played with a number of badge-like logo concepts to go with the chain link “V”. Cyclists love their stickers and badges, so I thought it could lead to some merchandise too. In the end, simplicity and the Big Noodle Titling typeface won out.
Camp members, in Velocamp jerseys.
The velocampmallorca.com website is built with Webflow and the Relume library. It makes use of Webflow’s superb CMS capabilities so the client can manage camps and schedules all from one place.
