A couple of months before the word “covid” entered the global lexicon, I embarked on an adventure to row 3,000Nm across the Atlantic with my rowing partner Dan.
Planning and fundraising took years.
But on Saturday 4th February 2023, at 01:02 local Antigua time, we crossed the finish line; 53 days and 16 hours after leaving the shores of La Gomera in the Canaries.
Branding for the campaign showed support for our main partner charity (The Pink Ribbon Foundation) and captured our playful, honest approach to the adventure. There was nothing overtly macho about what we were doing, and that accessible character was reflected in the colours and typography used in all visual material.