Team Roaring40s visual branding

A couple of months before the word “covid” entered the global lexicon, I signed up to row 3,000Nm across the Atlantic with my rowing partner Dan.

Planning and fundraising took years.

But on Saturday 4th February 2023, at 01:02 local Antigua time, we crossed the finish line; 53 days and 16 hours after leaving the shores of La Gomera in the Canaries.

Read more about my journey

photo of the roaring40s team crossing the finish line

various visual assets from the roaring40s campaign

Branding decals for our boat Axel (including the legally required SSR number).

Branding for the campaign showed support for our main partner charity (The Pink Ribbon Foundation) and captured our playful, honest approach to the adventure. There was nothing overtly macho about what we were doing, and that accessible character was reflected in the colours and typography used in all visual material.

font selections for the roaring40s branding

the roaring40s team rowing their boat axel into position

image of the roaring40s boat in the slings, waiting to be launched in the canaries

Sticking the rudder in before launch—pretty vital equipment.

colour swatches for the roaring40s branding

thank you banner at a roaring40s golf event

Fundraising events wouldn’t have been possible without our sponsors; we often used banners and posters as a thank you.

A rowers-eye-view of the sunrise from the roaring40s cockpit

animated gif showing the roaring40s team at the finish line in Antigua

Photo of sunrise from cockpit by me, Thank You banner photo by Chris Scholey, all other video and photography courtesy of Penny Bird, Atlantic Campaigns.