Poppadiddle.com; a project I watched blossom from the ground up, was launched in 2010 by my good wife. Selling all manner of (dare I say girly?) stuff from melamine plates and baby accessories, right through to top-end soft furnishings and handbags, poppadiddle’s visual presence was always very important. Usability was also key, so we built the store with the awesome Magento platform.